There are gargantuan amounts of data that organizations are storing thanks to the advent of really cheap storage. To cope with this, organizations end up buying bigger and bigger database servers/clusters. But maybe, just maybe, there's a shortcut. This coming Thursday (July 22nd) Zend is having a webinar with InfoBright looking at how a columnar databases can help deal with analytical data requests on large amounts of data. (“Developing high-performance analytic applications with Infobright and PHP“)
If you would like a preview of what you're going to see, here is a link to a whitepaper to get you started.